We came not to stay


As a parent we all know, that it can be overwhelming trying to navigate the world of baby and child clothing and equipment. With so many options available and the added pressure to make responsible and sustainable choices, makes it is even more challenging to know where to start.

Work Area

• Research
• UX-Design
• Concept development
• Prototyping  



Design Process

The design thinking process is used to develop a deep understanding of the problem and create a solution that meets the needs of the stakeholders. The approach is applied to a one-weeks exams project.


User Interviews
User research
Competitive Analysis


Empathy maps


Information Architecture
Design System


Usability Testing
Implementing Feedback

User Research

To empathize with the customers and to get a better understanding of their needs and frustrations I chose to conduct  semistructured interviews with 3 potential Baby Sam customer. The main purpose behind the study was to get information about the potential users, their current frustrations and challenges.

Key Insights

It can be quite expensive to buy baby equipment, and first-time parents may feel pressure to buy everything new. But Quality and safety are still key considerations.

Children grow quickly and their needs can change rapidly, so it may be worthwhile to borrow or pass on clothes rather than buying new.

Sustainability is a concern for some parents, and they may try to buy used items or environmentally friendly products.

It’s common problem to receive gifts or buy products and equipment, that may not be useful or may not get used at all.

It made an Impact

After an intense week of development, the digital concept “we came not to stay” has the potential to create significant value for both Baby Sam and its customers. By addressing the expensive and outdated view of buying baby and child clothing and equipment, the concept aims to improve the customer experience, increase customer satisfaction and ultimately increase revenue.

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