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How can we create a digital solution that provides better career management for BAAA students & graduates alike, that also meets the needs of companies?
The goal for the project is to create a platform for students, graduates, and employers at Business Academy Aarhus, specifically within the Department of Digital Communication and Multimedia. This concept, has been designed as a university project.
The Department of Digital Communication and Multimedia at Business Academy Aarhus asked us to create a way for The Business Academy Aarhus students, Graduates and employers to meet. This match can unfold in different ways and could potentially include internships, student jobs, collaboration around thesis projects and employment after graduation.
Website
As a Digital Product Designer I was primary responsible for both concept development and visual design.
We conducted 16 interviews and one focus group in total. The main focus points of the interviews and focus group were – the hiring/application process, platforms and tools used during the hiring and application process. As a result the pain points and user needs a visualized below.
Long unorganised job descriptions
Bad filtering options
Slow profile screening process
No templates
Clear & concise job descriptions
Guides & tips for preparing for an interview
Researching companies easier
Easy application process
In order to get an in depth understanding of our stakeholders and the target audience, we utilized various UX and business strategies, including Stakeholders Map, Empathy Map, Personas, Value Proposition Canvas, and Business Model Canvas. By implementing these methods, we ensured that we did not overlook any critical information and remained focused throughout the process. The following are some of the techniques that we employed:
The Jobportal for Business Academy Aarhus, can have a positive impact by connecting students and graduates with potential employers, expanding their career prospects and strengthening the relationship between the university and employers. It provides a platform for employers to post job opportunities, internships, and other opportunities, helping students gain real-world experience and find employment after graduation.
