Voxalized
How can Voxalized address electronic music producers’ challenges in acquiring high-quality vocals while empowering singers to monetize their vocal offerings within a digital concept?
Summary
The goal for the project is to design and develop a website for a digital multi-vendor e-commerce store that will sell high-quality vocals to producers worldwide.
The Company
Voxalized is an innovative startup revolutionizing music production with its multivendor e-commerce platform. Focused on easing the challenges faced by producers in acquiring high-quality vocals, Voxalized eliminates negotiation struggles, budget constraints, and complex agreements with major record labels. The platform simplifies the process, offering direct access to pre-recorded, top-notch vocals without complications.
Beyond aiding producers, Voxalized is dedicated to recognizing and supporting singer talent. The platform empowers singers to showcase and sell their vocals, providing an avenue for passive income. Singers earn rewards for each vocal sold, fostering a collaborative ecosystem benefiting both producers and vocalists.
Stack
Figma
WordPress
Platform
Multivendor E-commerce
The challenge
In the landscape of music production, especially within the EDM sphere, raises intriguing questions when it comes to finding a vocal for the production of a song. Producers often find themselves entangled in negotiations and financial constraints, aspects that are particularly daunting for newbies. This challenge sparked the inception of Voxalized, a visionary startup that embarked on a mission about two years ago — to establish a platform simplifying and securing the process of purchasing vocals.
Qualitative Interviews
Meeting the user needs
To develop a concept tailored directly to the needs, expectations, and desires of Voxalized users, a series of interviews with 8 participants is being conducted. The aim is to incorporate the feedback and suggestions of the primary target audience from the very beginning, directly involving them in the development process.
EDM producers grapple with intricate challenges in finding high-quality vocals for their songs, entailing negotiations and financial constraints.
The absence of reliable and accessible sources for high-quality vocals becomes a significant hurdle in the music production journey.
Online vocal platforms offer relief but are hindered by concerns about negotiation complexities, trust, and transparency.
Only a handful of professional singers can solely rely on music-related income, requiring years of dedication, network-building, and industry connections to achieve financial stability.
Sitemap
The Navigation
Through the utilization of open card sorting, assurance is provided that the navigation of Voxalized remains user-friendly, incorporating only terms comprehensible to the intended persona. During this process, users identify and categorize cards containing relevant pages from their standpoint. Subsequently, a sitemap concept is derived from the obtained results
Wireframes
Planning the design direction
In an initial brainstorming session at the beginning of the ideation phase, initial ideas and alternative approaches were developed, and workflows were defined. The focus was on addressing the needs of the created personas and incorporating suggestions from the interview participants.
Visual Design
Corporate Identity
In an initial brainstorming session at the beginning of the ideation phase, initial ideas and alternative approaches were developed, and workflows were defined. The focus was on addressing the needs of the created personas and incorporating suggestions from the interview participants.
Mockups
The Final Product
In an initial brainstorming session at the beginning of the ideation phase, initial ideas and alternative approaches were developed, and workflows were defined. The focus was on addressing the needs of the created personas and incorporating suggestions from the interview participants.
Browse Vocals
The Voxalized Browse Page stands as a showcase of carefully curated, high-quality vocals, designed to provide producer with a powerful and user-friendly experience. With a streamlined list view and intuitive smart filters, the platform emphasizes premium quality presentation, aiming to make a lasting impression from the first glance.
Licensing
To enhance clarity in licensing options on Voxalized a pop-up feature is introduced, enabling users to effortlessly view the contents of the purchased vocal and directly select their desired license.
Become a Vocalist on Voxalized
Voxalized is reserved for those with exceptional talent. Singers looking to join Voxalized community can apply through the application form. Those who successfully pass Voxalized's quality verification process gain access to the singer dashboard and the ability to sell vocals on the platform.
Singer Dashboard
Voxalized's Individual Singer Dashboard empowers quality approved singers with sales management. They can track sales, create custom discount codes, and gain transparency into their commissions.
